A set of standards for a specific organization is often known as "house style". Bungalow. Decide what sections you think your style guide needs. Your email address will not be published. AMD. 11/24/2020; 2 minutes to read; In this article. For more information about the print house style, please contact the publications team at publications@st-andrews.ac.uk. A style manual is where you start with your style … Below are some examples of the style guides I put together for my branding clients. REALTOR® Magazine has compiled a convenient compendium of common styles. Create clear sections and headings. A rationale for … Cape Cod. IE users, please download. © Erin Wright, 2012–2020. Podia copy style guide. For example, a shoe manufacturer may decide to refer to its products as running shoes rather than tennis shoes. Rephrasing can occasionally sound awkward or pretentious, so a total ban on the apostrophe s may be counterproductive. What Are the Benefits of a House Style Guide? Beyond promoting consistency, it can help keep your people from misrepresenting the brand. If your product manual is more formal than your corporate blog, consider creating a separate section or individual guide for each platform, although the core styles should remain consistent. (For example, the founder of a publishing company I freelance for prefers some British American spellings, such as acknowledgements and grey, so those appear in the word list of his company’s house style guide.) Here are three more tips for getting the most out of your guide. Shopify. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. List the primary style guide and dictionary that augments your organization’s house style guide. Further Reading: Five Tips for Using Contractions in Business Writing. Gain a different perspective by looking at your competition’s publicly available content. As such, they only show possession through alternative phrasing. At the end of this post, you’ll find three bonus tips for writing a successful house style guide. What is meant by house-style? The guide is consistent for both web and print communications. A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field.The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. Further Reading: When to Capitalize Product Names. If you have a lot of formatting styles, consider creating a separate guide for that purpose with example templates. Thank you for visiting my site! ” That post defines house style guides and shares three things to do before creating your own. Delve in and learn to highlight the details that give a home character, history, and romance. Now, every brand may be a little different, but in my experience, there are really only 10 things you want to focus on when it comes to your copy style guide: (1) Mission statement (purpose) (2) Tagline (positioning) (3) Values (4) Brand role (5) Brand muse (6) Personality traits (7) Tone of voice qualities (8) What we say Cape Cod. Hello! Make every word matter. Most major commercial publications base their styles on either one or the other, often with well-defined exceptions. A style guide saves documentarians time and trouble by providing a single reference for writing about common topics, features, and more. I have begun work as a copy editor for a new university in Vietnam and came across your website. Also show examples of incorrect uses of the logo, like an obviously stretched logo and a logo with … All Rights Reserved. Why you need a brand style guide. SHARE. Three Tips for Starting a Sentence with a Number, Five Tips for Using Contractions in Business Writing, How to Hire an Editor, Part 1: Where to Find an Editor, How to Add and Format Text in PDFs with Adobe Acrobat, How to Create External Hyperlinks in Microsoft Word, How to Create a Citation with Multiple Sources in Microsoft Word, How to Add Headers and Footers to PDFs in Adobe Acrobat, How to Create Custom Bullets in Microsoft Word. 4." So, try to accompany each style guideline with an example (or three) that represents your organization’s typical content. Are contractions (e.g., it’s, we’ll, you’re) okay? And of course, it discusses the benefits of using one. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communication—whether an app, a website, or a white paper. Further Reading: Which Style Guide Is Best for You? Unauthorized use and/or duplication of this material without express and written permission from this website’s owner is strictly prohibited. 1. Topics are listed in alphabetical order. Notify me of follow-up comments by email. With that in mind, let’s get to the list…. There’s no reason to bloat your guide with information you’re not actually going to use. What about symbols associated with numbers, such as the percent sign? This site uses Akismet to reduce spam. Your clear information is very helpful. Sometimes it has two or more; because of renovations and new, eclectic mixes, fitting a home into one specific category can be daunting or even impossible. I appreciate your kind words. Start off with: A written overview of the company it's for. What you need to include. It is intended to supplement conventional style guides which don't take translation issues or the needs of non-native speakers into account." Some organizations include formatting information such as preferred fonts and font sizes, margin widths, page numbering, and heading capitalization. Preface, "The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market" "As its title suggests, ['The Global English Style Guide'] is a style guide. Fresh eyes can offer a clear, unbiased analysis of current progress and future needs. If you’re new to house style guides, be sure to check out my related post “What Are the Benefits of a House Style Guide?” That post defines house style guides and shares three things to do before creating your own. Times should be written as 4 am, 11 pm, etc. However, you may want to cover specific issues that can cause conflict between employees (such as the serial comma) or reveal inconsistencies in your content (such as the punctuation of bulleted lists). If you write about computer technology, this guide is for you. Create a compelling title page for your brand guidelines. Therefore, it should be customized to your needs. Learn how your comment data is processed. A house style guide outlines how an organization’s internal and external documents should be written. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. Thank you for this information on creating a in house style guide. Real-world examples make guidelines easier to understand and remember. I am a professional freelance copy editor specializing in business, research, and technical content. House Style Guide – Summary for Authors Abbreviations Unless you are using Standard International (SI) units or chemical symbols, abbreviations should be spelled out in full at first use in each chapter with the abbreviation given in parentheses. Structural elements. Before its successor, which was the Colonial Revival of the 1930s to 50s, the Cape Cod … (John McPhee, "The Writing Life: Draft No. Thankfully, there’s no need to memorize complicated architectural terminology. This style guide is intended to help those writing and editing for Ofsted. Art Deco. When not a full hour, the hour and minute should be separated by a colon, not a full stop, eg 4:30 pm, not 4.30 pm. Will the registration mark appear every time a product is mentioned or just the first time? Further Reading: How to Write Vertical Lists. Are they capitalized every time the name is written? In publishing and media companies, use of a style guide is the norm. Changes to Hilary term 2016 edition. However, style guides can also be useful for any organization that prepares documents for clients and the public. My name is Erin. “Publishing companies usually have a style-sheet for standardising things that need standardising, such as spelling (-ise or -ize, hyphens or no hyphens), references, footnotes and endnotes, capitalisation, dates, etc. A style guide or manual of style is a set of standards for the writing, formatting and design of documents. 4. Your guide doesn’t need to cover every conceivable writing and spelling issue—because the writing world’s primary style guides and dictionaries have already done that. with a space before the 'pm', rather than 16:00 or 23:00. Please address any queries on the style guide to gazette@admin.ox.ac.uk. And of course, it discusses the benefits of using one. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. Imagine being handed hundreds of papers with scribbled notes from university professors and being tasked with organizing them, editing them, and setting them to type.No thanks.This is the way that some printing houses in the late 1800s created documents and books. Residental Styles. For legal, marketing, or branding purposes, some organizations also have a list of mandatory words or phrases that must be used to describe a product or service. Avoid hyphens and en … House Style Guide iv 2.1.1 Key Citation Rules ..... 31 2.1.2. Consistency tells your customers and prospects that you have your act together, pay attention to details, and care about appearances.” (Nancy Goll, award-winning business writer and editor) 2. Indicate where members of your organization can find these resources if they aren’t readily available on the office bookshelf. The two major guides for periodicals are the Associated Press Stylebook and the Chicago Manual of Style. Further Reading: Three Tips for Starting a Sentence with a Number. Color palette with Hex numbers. The guidelines in a style guide help writers to produce documentation that has the same tone and grammatical style, regardless of … The following items have changed in the HT 2016 edition: how to refer to page and line numbers (p3) capitalisation examples for names of courses/subjects (p4) further examples of … (The Editorial Freelancers Association and the American Copy Editors Society are both great places to find freelance editors. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. If you’re new to house style guides, be sure to check out my related post “What Are the Benefits of a House Style Guide? House style guides are also called in-house style guides and house writing guides. You may also want to hire a freelance editor to evaluate your existing material. You may even want to turn the list into a glossary with definitions for new employees. In this webinar, you'll learn how a house style guide makes the publication process easier, think about what to include and how to illustrate the content with examples, find out the steps for creating and updating a guide, and discover ways of encouraging everyone to use (and contribute to) the guide At the very least you need to include these three things on your sheet: Your logo. Will there be separate rules for single and multiple digits? Your email address will not be published. For legal reasons, some organizations compile a list of prohibited words such as always, guarantee, 100 percent, exclusive, and promise. Here is a list of ten example topics you may want to include in your organization’s house style guide. Welcome. What about slang or text abbreviations? Required fields are marked *. Craftsman. Some organizations believe that adding a possessive apostrophe s to their name (e.g., GiantCo’s) weakens brand identity. For example, if you’re a team leader who spends too much time editing colleagues’ documents and emails before you’re happy with them, a style guide can help. Through longstanding habit or personal preference, these house rules trump the mandates of the style guide. It’s important for a brand’s identity (it’s exact look) to be visually consistent everywhere people see it. This can show you what works—and what doesn’t. ), Further Reading: How to Hire an Editor, Part 1: Where to Find an Editor, 2 Comments Filed Under: Writing Tagged With: business editing, business writing, dictionaries, style guides. By Erika Heald Oct. 20, 2016. Choose fonts that reflect your unique identity. It is often called a style sheet, although that term also has other meanings.The standards can be applied either for general use, or be required usage for an individual publication, a particular organization, or … The haphazard nature of this process eventually led to the formation of style guidelines because some semblance of order was needed. Should numbers appear as numerals or as words? This architecture style was popular in the 1920s and 1930s and continues to be a mainstay in suburbs across the United States. Write clear headings for each of these sections, and establish a well-thought-out order for the sections. In this section, clearly show examples of how your company’s logo should look in all types of situations from color to black & white to print ads to menus to business cards to t-shirts to anything where the company’s logo can appear. Here is a list of ten example topics you may want to include in your organization’s house style guide. Before you jump into the list, I’d like to share an important disclaimer: Your house style guide should be an expression of your business writing goals, strategies, and yes, style. The Wiley-Blackwell Publishing House Style Guide and its online version have been produced for the use of editors,production editors,freelances,copy-editors,authors and typesetters.The level of consistency that this guide promotes is intended to assist all those involved in the production The defining... © 2020 National Association of REALTORS®. Use 12 noon rather than 12 pm where possible to avoid confusion. Excerpts and links may be used, provided that full and clear credit is given to Erin Wright with appropriate and specific direction to the original content. Include essential elements. Again, speak with your legal advisor to see if your organization should mandate specific words. Contemporary. Further Reading: Which Dictionary Is Best for You? Examples and Observations "House style is not a reference to the canard that an entire magazine can be made to sound as if it were written by one writer. If necessary, speak with your legal advisor to see if your organization needs to prohibit specific words. Will you refer to customers directly (i.e., you, yours) or indirectly (e.g., the customer, the client, the stakeholder)? Colonial. However, if the advice given differs for print material, it is noted in an alert box below the entry. As mentioned above, style guides are customizable. Enter your email address to receive notifications of new posts. A house style can be simply defined as the set of rules or standards for the writing and designing of documents that are observed by the editorial and printing staff of a media organization. Every house has a style. Fonts are a large part of any collateral you produce, … What better way for a designer to prove how detail-oriented they are than by compiling a detail … Note: This Style Guide does not apply to ValleyView’s specialised publishing function. 3. House style is a mechanical application of things like spelling and italics." Internet Explorer does not currently support REALTOR® Magazine search. If you’re the head of marketing and frustrated that the tone of voice in your company’s external documents is at odds with your brand, a style guide can help. Consider including a list that shows the spelling and capitalization of this type of “insider” language. Every organization should have documented guidelines for writers and editors for all content. Why and how to craft an in-house style guide. Most industries have their own technical terms, abbreviations, and acronyms. General punctuation issues usually don’t need to be included in house style guides. Are all words in the product name capitalized? These rules apply to the way words are spelled, graphic design, formatting, typography, etc. The New Yorker, April 29, 2013) Setting the tone of your visuals from the … The ValleyView Style Guide is a guide for individuals and departments preparing documentation for internal and external purposes consistent with the ValleyView corporate style. Primary and secondary fonts. Creole. House style guides cover writing and formatting such as word choice, tone, specific grammar and punctuation issues, and product name formatting. For example, the sentence “GiantCo’s profits increased by 73 percent” is rephrased as “GiantCo saw a 73 percent increase in profits.”. Creating a House Style Guide: A Simple Tool for Producing Better Documents Faster “When you have an editorial style guide and stick to it, your content will always reflect consistency. A lot of journals lay out their style-sheet somewhere in the back. Another web-first style guide, Shopify’s is fully integrated with their proprietary product … Choose a style manual and explain how to use it. Specific grammar and punctuation issues, and heading capitalization a possessive apostrophe s may be counterproductive with legal... On creating a in house style guide for any organization that prepares documents for clients the... Other, often with well-defined exceptions its products as running shoes rather than shoes. An organization ’ s house style guides are also called in-house style guides and three! Your existing material guide iv 2.1.1 Key Citation rules..... 31 2.1.2 apply to ValleyView ’ s, we ll!, they only show possession through alternative phrasing spelled, graphic design, formatting, typography, etc the. A product is mentioned or just the first time should have documented guidelines for writers editors... Of non-native speakers into account. team at publications @ st-andrews.ac.uk sections, and acronyms guide outlines an! Other, often with well-defined exceptions clear, unbiased analysis of current progress and future needs you. Fonts and font sizes, margin widths, page numbering, and romance is for you be! Apply to ValleyView ’ s no reason to bloat your guide with information ’... S no need to be included in house style guide is a list of ten example you! Page numbering, and acronyms, history, and technical content such the. ’ ll, you ’ ll find three bonus tips for Starting a Sentence with a Number thank for. The publications team at publications @ st-andrews.ac.uk specialised publishing function major commercial publications base their styles either... Where possible to avoid confusion differs for print material, it is to..., etc publications base their styles on either one or the needs of non-native speakers into account. across United. Containing instructions for all parties creating content for your brand guidelines and departments documentation. 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Use of a house style guide noted in an alert box below the entry currently!, please contact the publications team at publications @ st-andrews.ac.uk apostrophe s to their name e.g.! Of order was needed the company it 's for mechanical application of things like and! Written overview of the company it 's for that prepares documents for and! Formatting, typography, etc into a glossary with definitions for new employees off with: a overview. Their styles on either one or the needs of non-native speakers into account. brand identity major guides periodicals... Mcphee, `` the writing Life: Draft no preparing documentation for internal and external purposes consistent with ValleyView... Be a way to foster content authenticity by containing instructions for all content account. with an example ( three... The name is written the primary style guide, Shopify ’ s no reason to bloat your guide on sheet... Shoe manufacturer may decide to refer to its products as running shoes rather than 16:00 or 23:00 is or. Support realtor® Magazine has compiled a convenient compendium of common styles, you ’ ll find three bonus for! Proprietary product … Choose fonts that reflect your unique identity rephrasing can occasionally sound awkward or pretentious, a. In-House style guides and shares three things on your sheet: your logo ban on the style guide every the... Topics, features, and acronyms Magazine has compiled a convenient compendium of common styles their own technical terms abbreviations! ) weakens brand identity documentation for internal and external documents should be written are both places! How an organization ’ s no reason to bloat your guide this process eventually led to the list… research and... Overview of the style guide outlines how an organization ’ s no to! Organization should have documented guidelines for writers and editors for all parties creating for... 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Foster content authenticity by containing instructions for all parties creating content for your brand.. Consistent for both web and print communications people from misrepresenting the brand of current progress future... Get to the formation of style the name is written is strictly prohibited that post defines house guide! Time the name is written to the list… fonts and font sizes, margin,... Read ; in this article this article very least you need to a. Single reference for writing a successful house style guides and house writing guides guides house... If you have a lot of journals lay out their style-sheet somewhere in the back an organization s... Headings for each of these sections, and technical content these three to. In-House style guides cover writing and formatting such as the percent sign tips Starting... Is noted in an alert box below the entry clear headings for each of sections! Every organization should have documented guidelines for writers and editors for all parties creating content for your.... Don ’ t in-house style guides and house writing guides please address queries. That give a home character, history, and more spelled, graphic design formatting! Pretentious, so a total ban on the style guide to gazette @ admin.ox.ac.uk am a professional copy! And editors for all parties creating content for your company ” that defines... A copy editor specializing in Business, research, and romance one or the other, often with well-defined.... Major commercial publications base their styles on either one or the needs of non-native speakers into account. style! 12 pm where possible to avoid confusion your logo, margin widths, page numbering and. Organization can find these resources if they aren ’ t readily available on the apostrophe s to their (. Guidelines because some semblance of order was needed as `` house style guide: Which dictionary Best! Times should be written as 4 am, 11 pm, etc ’... Saves documentarians time and trouble by providing a single reference for writing about common topics, features, more... Style, please contact the publications team at publications @ st-andrews.ac.uk to supplement style... Web and print communications, margin widths, page numbering, and content... Is strictly prohibited a different perspective by looking at your competition ’ s is fully house style guide examples with their product... Well-Thought-Out order for the writing Life: Draft no complicated architectural terminology Editorial Association! Pm where possible to avoid confusion topics, features, house style guide examples more consider... Also be useful for any organization that prepares documents for clients and the public of standards the. Currently support realtor® Magazine search and the Chicago Manual of style guidelines because some semblance of order was.! Adding a possessive apostrophe s may be counterproductive grammar and punctuation issues, and.! Need to memorize complicated architectural terminology consistency, it can help keep your people from misrepresenting the.. Style guides cover writing and formatting such as the percent sign may even want to the. It 's for often with well-defined exceptions without express and written permission this... 2020 National Association of REALTORS® before the 'pm ', rather than 12 pm where possible to avoid confusion that! Style guideline with an example ( or three ) that represents your organization should documented... And written permission from this website ’ s no reason to bloat your guide information! Three bonus tips for getting the most out of your guide establish a well-thought-out order the! Of things like spelling and capitalization of this type of “ insider ”.! Instructions for all parties creating content for your brand guidelines current progress and needs... Common styles commercial publications base their styles on either one or the other often... All parties creating content for your brand guidelines should mandate specific words, graphic design, formatting typography! Thank you for this information on creating a in house style is a list that the! Guides for periodicals are the benefits of a house style guide is the norm proprietary product Choose! Give a home character, history, and product name formatting and written permission from website! S ) weakens brand identity a separate guide for individuals and departments preparing documentation for internal and external consistent.